Ryze Sunglasses

FOR THIS PROJECT, I COLLABORATED WITH RYZE SUNGLASSES, AN ACCESSORIES BRAND SPECIALISED IN SUNGLASSES, TO DESIGN THREE IMMERSIVE LANDING PAGES REPRESENTING THEIR MAIN COLLECTIONS: THE SEEKER, THE DREAMER AND THE FORCE. EACH PAGE WAS BUILT TO EXTEND THE CUSTOMER JOURNEY BEYOND THE PRODUCT. AFTER PURCHASING A PAIR OF SUNGLASSES, CLIENTS RECEIVE A UNIQUE QR CODE THAT BRINGS THEM TO A LANDING PAGE MATCHING THEIR COLLECTION. THE GOAL WAS TO CREATE A DISTINCTIVE MOOD AND ATMOSPHERE FOR EACH THEME, OFFERING CURATED EXPERIENCES SUCH AS COFFEE PLACES TO VISIT, PLAYLISTS TO LISTEN TO, AND ACTIVITIES TO ENJOY, ALIGNED WITH THE PERSONALITY OF EACH COLLECTION. I DESIGNED BOTH DESKTOP AND MOBILE EXPERIENCES, FOCUSING ON CLEAN LAYOUTS, STRONG VISUAL IDENTITY, AND SMOOTH USER FLOW TO REFLECT THE BRAND’S MANIFESTO AND LIFESTYLE VISION.